Futurecasting | Flink Analytics & Insights

Futurecasting
Future-proof your organization

Understand the factors shaping the behavior of consumers of tomorrow.

Brands interaction with consumers continues to evolve at a rapid pace with rampant changes happening in consumers purchase and consumption behavior. To meet the ever increasing expectations of the consumers of today, companies need to be proactive than reactive if they intend to hold on to an ever growing base of ‘not so loyal’ consumers.

Strategic consumer foresight strives to capture how the future needs and behavior of consumers/ customers might change as the underlying macro levers – technology, economy, consumer values, regulations, industry and market forces, among others, continue to evolve.

Take timely action by spotting signals before they develop into trends.

As new connections emerging between previously unrelated technology areas, work processes, businesses, supply chains, and even entire industry sectors, competition or opportunity can emerge from any corner. It ultimately helps companies learn from future – as it allows them to take requisite action based on the likelihood of the occurrence of a signal

Early signals help companies prepare for threats that would otherwise be unexpected or seize opportunities that would otherwise be unseen by identifying signals early enough to take timely action. We look at a wide ranges of sources, from same to peripheral or unrelated industries, economic data, technology landscape, consumer trends, among others to identify relevant signals early enough.

Create an innovation roadmap that keeps you ahead of competition.

Companies face constant pressure to keep launching new and better products/ variants not just to maintain growth but also to remain relevant among consumers looking to try ‘something new’. At the same time, companies also look for measures to shorten the innovation cycle and expedite the product launch process.

A robust innovation program constitutes consideration of market reality and consumer needs, identification of key innovation levers for new product development, formation of a process to assess market feasibility, set-up timelines for launching incremental and disruptive innovation, identify suppliers, and develop RTM strategy.

Futurecasting Future-proof your organization

Futurecasting
Future-proof your organization